Many people don't pay full price for their news subscription. Most don't want to pay anything at all
Briefly

A few large news publishers amass healthy digital subscriber bases, but many subscribers are not paying full price, reflecting a 'winner takes most' trend. Around 41% pay less than full price globally.
Variation by country shows 54% in Canada, 47% in Switzerland, and 46% in the U.S. pay less than full price, while only 21% in France and 25% in Denmark do so.
Read at Nieman Lab
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