Mark Challinor interviews Lisa MacLeod, director of FT Strategies, a consultancy that aids media organizations in adapting to digital transformations. MacLeod, with over 25 years of experience, emphasizes the importance of building sustainable, audience-focused business models, drawing on the Financial Times' journey from print to a successful digital subscription model. FT Strategies collaborates with teams globally, leveraging expertise and data to help organizations understand audiences and implement strategies for revenue growth and engagement, adapting to the evolving media landscape.
Our purpose is to help publishers and other content-driven, audience-centric organizations build sustainable, reader-first business models in the digital age.
We work with editorial, commercial and executive teams worldwide to help them understand their audiences, operationalize reader engagement, grow digital revenue, and build internal capabilities.
#digital-transformation #media-consultancy #sustainable-business-models #audience-engagement #financial-times
Collection
[
|
...
]