In the latest edition of the News Horizons series, Kjersti Løken Stavrum, CEO of the Tinius Trust and Schibsted, shares insights on the evolving media landscape. With experience as a journalist and leader in media organizations, she stresses the importance of reaching diverse audiences by enhancing reader engagement through various formats. Stavrum underlines the necessity of adapting to younger demographics and managing the shift towards multichannel approaches, incorporating text, video, and audio effectively, including innovative tech like AI voice reading.
Kjersti Løken Stavrum emphasizes the need to excel in various media formats to better connect with audiences, highlighting the importance of transforming to multichannel offerings.
Schibsted’s focus on multimodal media consumption is essential for attracting younger readers while also adapting their existing audience to embrace video and audio formats.
#media-transformation #multichannel-strategy #audience-engagement #digital-journalism #kjersti-lken-stavrum
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