The media landscape has transformed. Social media influencers and podcasters dominate political discourse, while Elon Musk stakes his claim for X to over 106 million people, declaring "You are the media now." No. It's still us - but it's time to dig deep. Return to the lab, step into the booth, and show everyone our hunger.
Our past work cannot carry us forward - we need action. Journalism must redefine its purpose and reconnect with audiences, particularly local communities. Our role has never been more vital.
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