Recent data shows that online platforms have surpassed TV channels as the leading news sources in the U.K. This transition is characterized as a significant generational shift in news consumption habits, especially among younger audiences. The rise in online news usage jumped from 68% to 71% over the past year, highlighting the increasing preference for digital news formats over traditional television broadcasts.
Among the younger demographic, particularly those aged 16 to 24, the usage of social media for news has surged to 82%. This statistic indicates that not only is traditional TV losing its grip on younger viewers, but social media has become a primary news outlet for this age group. This trend reflects broader changes in how information is disseminated and consumed in the digital age, emphasizing the need for news organizations to adapt.
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