"Podcast creators are redefining influence."
"It's no longer about how many people you can reach, it's about how deeply you can move them."
"Influence used to be measured by follower counts. Today, it's earned through time, trust, and ideas. Podcast creators are leading this shift."
"Resonance is what happens when attention meets trust. That's what drives action."
Podcasting is entering a new era that reshapes influence, trust, and culture. Influence is now measured by depth of engagement rather than raw follower counts, earned through time, trust, and ideas. Podcasters create curated, fresh experiences that counter endless-scroll algorithms and recycled content, building communities and shaping discourse. Brands gain value through trust and connection via podcast partnerships rather than celebrity associations, enabling genuine influence at scale. Resonance—when attention meets trust—drives action, and podcasting combines wide reach with storytelling, reaching two out of three global consumers monthly when including audio and video consumption.
Read at RAIN News
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