"I started to replicate the letter for family and friends, not as a side hustle or business. They loved it. So I created more documents."
"There's a whole process when it comes to manufacturing and printing. First, we have to search for documents that tell a compelling story and look visually appealing."
"If it's an interesting story, but doesn't look like much, it's not going to capture people's attention. And vice versa, if it looks really cool, but there's no real story, there's nothing to tell."
Ari Siegel, a history enthusiast, began replicating historical documents for family and friends. The positive response led him to create a subscription service, History By Mail, in January 2019 using Shopify and Facebook ads. The business gained traction after partnering with Uncommon Goods and appearing on Shark Tank. Siegel emphasizes the importance of selecting documents that are both visually appealing and tell compelling stories, ensuring they resonate with customers and maintain their interest in history.
Read at Entrepreneur
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