It's not because they can't. Sure, some upmarket titles now operate pretty tight pay models. But people in the U.S. can still access online news from ABC, CBS, CNN, Fox, MSNBC, NBC, NPR, and many others for free. In the U.K., they can rely on the BBC, Channel 4, The Guardian, ITV, the Mail, Sky, and more. That's without considering all the newsletters, podcasts, and social posts that are outside various paywalls, the important nonprofit offerings, and various aggregators and portals. When internet users do not engage with news, it is not because they can't engage with it. It is because they do not find it worth their while.
The risk is that the cyclical bump in attention around various elections will not only obfuscate the more basic structural trend of declining public engagement...
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