"At iCo Medios, we are very proud to announce our partnership with VIOOH, a key step in advancing programmatic OOH in Colombia and the region. By integrating our premium digital inventory - strategically located across high-impact environments - into VIOOH's global SSP, we are enabling advertisers to access our network with greater efficiency, precision, and measurability. This collaboration not only strengthens our commercial offering but also positions iCo Medios at the forefront of digital out-of-home innovation in Colombia,"
"With more than 32 million monthly impressions and coverage across Colombia's three main cities, iCo Medios is pioneering the shift from traditional to data-driven, measurable, and flexible DOOH. The integration into VIOOH's platform empowers buyers to activate campaigns in Colombia with the same ease and intelligence they use for digital media. Brands will be able to target audiences by geolocation, day-parting, mobility patterns, weekdays or weather conditions, maximising message relevance and campaign efficiency."
iCo Medios formed a strategic partnership with VIOOH in March 2025, publicly announced on 9 October 2025. The alliance integrates iCo Medios' 72 premium DOOH screens across Bogotá, Medellín and Cali into VIOOH's global supply-side platform, enabling programmatic buying from anywhere. The screens are located in shopping centres, mass transit systems and key urban access points, delivering more than 32 million monthly impressions across Colombia's three main cities. The integration enables data-driven targeting by geolocation, day-parting, mobility patterns, weekdays or weather, and allows brands to activate measurable, flexible campaigns with improved efficiency, precision and campaign relevance.
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