Chad Mumm, producer of Netflix's 'Full Swing', addresses golf's outdated image as a wealthy, dull sport. The success of the show, now in its third season, parallels the excitement generated by 'Drive to Survive' for Formula 1. Collaborating with those creators, Mumm showcases golf's nuances and intimate athlete moments, reframing the sport away from its stereotype. He targets not just dedicated golf fans but also a wider audience, drawing in reality TV enthusiasts eager for engaging sports narratives.
"I think golf has traditionally been seen as a gentleman's game, often associated with wealth. There's also been a perception that professional golfers are either robotic or just plain boring."
"They're not huge golf fans, but they know how to engage viewers and draw them in."
"This show is for people who love reality TV or captivating sports documentaries."
"You want to create a show that appeals to a broad audience, not just die-hard golf fans."
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