Peacock TV, a subsidiary of NBCUniversal Media Group, launched its video streaming service on July 15, 2020, after Apple TV+ and Disney+ launched in November 2019 and HBO Max's launch in May 2020. The streamer's initial strategy was to appeal to a broad audience by loading its content library with classic NBCU shows like The Office and Parks and Recreation and popular movie franchises. Premier League soccer was the primary live sports draw for early subscribers.
Peacock has made an effort to produce original content with new shows like The Traitors, Bel-Air, Apples Never Fall, and Poker Face, quickly garnering a loyal audience. Still, many of the streamer's early subscribers were previously lured in by popular existing NBCU content, establishing a strong foundation that supports their foray into original programming.
Peacock's position in the streaming race has skyrocketed this summer, mainly due to weekslong success with Season 6 of Love Island USA and the 2024 Summer Olympics. Above all, it's been excelling as a tech company by getting a lot of things right that other streaming platforms haven't been able to succeed at yet.
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