"I don't think faster and cheaper matters if it's not better. This is the most competitive time in the history of media. So you've got to be better every time out of the gate. My focus is that AI should be a creator tool. The same way production tools have evolved over time, AI is just a rapid, important evolution of these tools."
"While AI can be useful for editing and production, good content still requires writers and actors and lighting techs. The one thing that we find to be the most important part of dubbing is the performance. So good voice actors really matter. Yeah, it's a lot cheaper to use AI, but without the performance, which is very human, it actually runs down the quality of the production."
Netflix co-CEO Ted Sarandos emphasizes that AI's value in entertainment lies in enhancing quality, not merely accelerating production or reducing expenses. He views AI as an evolution of production tools that should augment creative work rather than replace human talent. Netflix acquired InterPositive, an AI editing company founded by Ben Affleck, reflecting this strategic focus. Sarandos stresses that quality content still requires writers, actors, and technical professionals. Voice acting represents a category where AI cannot adequately replace human performance, as the emotional nuance and quality of voice acting significantly impacts production value. However, Sarandos identifies opportunities for AI in voice work, such as recording pickup lines months after initial production.
Read at Business Insider
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