Linda Zebian highlights the dual impact of AI on communications: it promises efficiency but may undermine essential writing and storytelling skills that define the profession.
Reflecting on her proudest professional moment, Zebian recalls securing extensive media coverage for The New York Times' ad "The Truth is Hard," which emphasized the value of independent journalism.
Zebian expresses her excitement for the future of communications, particularly regarding AI's ability to enhance productivity, though she acknowledges the challenge of maintaining the human craft aspect.
In discussing the advancement of AI, Zebian raises a crucial question: how can professionals leverage innovative tools while preserving the fundamental storytelling element of their work?
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