"In 2025, YouTube became the No. 1 streaming platform, surpassing competitors like Netflix and Amazon for the first time. People now watch more YouTube on their TV sets than their phones or any other device, making YouTubers some of the biggest television stars today. Outside of YouTube, the creator economy is now a $250 billion global force. In 2023, Goldman Sachs estimated that the content creator industry would grow to at least $480 billion by 2027."
"Today, about 67 million people are currently working as full- or part-time creators, with that number projected to balloon to more than 105 million by 2030, according to Goldman Sachs. In the U.S. alone, content creators contributed $55 billion to the GDP in 2024, equivalent to nearly 500,000 jobs, according to Oxford Economics. Sponsored content deals are expected to surpass $10 billion this year, as more advertisers cut back on traditional media advertising and dive headfirst into influencer marketing."
The creator industry now exceeds traditional Hollywood in clout, cultural capital, and scale. YouTube became the top streaming platform in 2025, with viewers consuming more YouTube on TVs than on phones. The creator economy is valued at roughly $250 billion today with forecasts of far larger growth, and tens of millions work as creators worldwide. Creators contributed significant GDP and job equivalents in 2024, and sponsored content deals are rapidly expanding as advertisers shift from traditional media. The industry faces disruption from AI, political shifts in platform landscapes, and livestreaming reshaping fame, while traditional entertainment shows growing eagerness to collaborate with creators.
Read at The Hollywood Reporter
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