How Coca-Cola thinking could fix the news industry
Briefly

Can you imagine Coca-Cola, which sells 1.9bn servings daily, deciding that instead of being available in every drink-selling outlet in the world, they would only sell through their own shops? And only to people willing to pay a fixed monthly amount, regardless of how much or how little Coke they drink?
The few titles that can have re-introduced consumer payment in the form of subscription.
Read at The Drum
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