Sean Evans criticized advertisers for not recognizing the value of his show 'Hot Ones' on YouTube compared to traditional television programming. During a panel at SXSW, he pointed out that YouTube has outperformed traditional TV as a viewing destination, yet some advertisers remain hesitant to treat the platform with the same respect. He expressed frustration over constantly having to justify YouTube’s competitive position in the media landscape, especially as his series continues to gain popularity and host high-profile guests.
The hurdle that I think we all want brands to get over is this idea that there's some difference between eyeballs that exist on YouTube versus eyeballs that exist on linear TV.
It's absolutely worthy of comparison and competition with all of those other shows, and in a lot of ways in those categories, it dunks on those shows.
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