"Let's not sugarcoat this," reported Nicholas Quah in Vulture, "2023 has been a bad year for the podcast world."
The Reuters Institute's latest survey found that podcast reach remains stable, and with a loyal audience: a third of people, or 34%, listen to podcasts each month "across a basket of 20 countries."
AI also promises to shake things up. Spotify has launched a voice translation pilot which sees some of its most popular podcasts translated into additional languages. But this isn't any old translation, with AI, they say, this can be done in the podcaster's own voice.
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