"Since 2002, there has been a 75% drop in local journalists in the United States, according to data from Muck Rack and Rebuild Local News. While many counties (largely rural) have less than one local journalist per 100,000 people, even major metros have suffered: Even Los Angeles only has 3.6 local journalists per 100,000 people."
"Media relations continues to be a critically important way to communicate with audiences in a less salesy way that can boost the overall perception of a brand."
"According to Muck Rack's landmark study last year, 27% of all AI answers cite journalism, though that number jumps to 49% if the question requires a recent answer."
"Open LinkedIn, and you'll find plenty of PR pros celebrating their recent results and how the profession is more indispensable than ever before."
Media relations has regained prominence in PR due to AI's influence, which enhances the visibility of earned media in search results. A significant portion of AI-generated answers references journalism, indicating its ongoing relevance. Despite this resurgence, the media landscape faces challenges, with a drastic decline in local journalists and layoffs in national news organizations. While new formats like podcasts and newsletters are emerging, the overall state of traditional media remains precarious, impacting the effectiveness of media relations.
Read at PR Daily
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