"The top-spending podcast advertiser in September was Washable sofas, which invested $7.3-million in the month. That info from stalwart measurement company Podtrac in the September edition of its Top Spenders. In the 15-company list, the spend range is bracketed by that number and the #15 spender (Uber) which invested $3.1 million. In that top-15 list we see 12 companies which increased their month-over-month spends, and five which decreased."
"Interesting to see, above, that Sports dominates the genre list in the top 15. Moving and shaking Podtrac also supplies a Top Movers & Shakers accounting, which represents companies which increased their month-over-month spend more than other sponsors. That list, below, includes the top increases by percentage of change, but ranks the list by dollars spent, not by amount of increase - a method which creates potential cognitive dissonance."
Washable sofas was the top podcast advertiser in September, investing $7.3 million. Podtrac's Top Spenders list shows a 15-company range from $7.3 million down to Uber at $3.1 million. Twelve of the top 15 increased their month-over-month spending, while five decreased. Sports dominates the genre representation among the top 15 spenders. Podtrac also compiles a Top Movers & Shakers accounting that identifies companies with the largest month-over-month spend increases by percentage. The Movers & Shakers list is ranked by dollars spent rather than by percentage increase, which can create cognitive dissonance.
Read at RAIN News
Unable to calculate read time
Collection
[
|
...
]