Analytics data shows how Facebook referral traffic to publisher sites has fallen
Press Gazette is reporting that Facebook referral traffic has 'plummeted' on the back of Meta's continued turn away from the news industry.The scale of the fall is highlighted by data shared with the industry title by publisher analytics firm Chartbeat and digital intelligence platform Similarweb.
Press Gazette is reporting that Facebook referral traffic has 'plummeted' on the back of Meta's continued turn away from the news industry.The scale of the fall is highlighted by data shared with the industry title by publisher analytics firm Chartbeat and digital intelligence platform Similarweb.
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