"Historically, Formula One (F1) has been seen as a male-dominated sport where 20 of the world's best drivers compete for a championship, but recently, this sport has seen an exponential increase in female fans and visible media voices in F1. In the past five years, new fans have been drawn into the sport through shows like "Drive to Survive", movies like "F1: The Movie," high-profile sponsorships, but mainly through how F1 is portrayed on social media. Among that demographic, a larger subset of these have been younger, female fans. This has led to an increase in female-led media in online spaces. From veteran broadcasters to social media creators, women are transforming how the sport is represented and consumed."
"Formula One has also been trending younger in its most recent global fan survey. According to the respondent survey, 27% of respondents were reportedly Gen Z, which is the generation of most of the drivers on the grid currently, and 1 in 2 Gen Z respondents were female. While Formula One still has 49% of its fanbase in Europe, the United States accounts for the largest share of respondents of any individual country. Female fans now account for ¾ of all new F1 fans, and nearly 50% of all Formula One fans are female. Additionally, 23% of surveyed fans say they follow F1 Academy, and among the female respondents, that rises to 42%, making it the second-most-followed series after F1 itself."
Formula One has experienced rapid growth in younger and female audiences driven by streaming series, movies, sponsorships, and social media portrayal. Recent survey data show 27% of fans are Gen Z, with half of Gen Z respondents female. Female fans comprise three-quarters of new F1 supporters and nearly half of the overall fanbase. The United States is the largest single-country share while Europe remains 49% of fans. Twenty-three percent of fans follow F1 Academy, rising to 42% among female respondents. Women now occupy prominent presenter and commentator roles across major broadcasters.
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