"Zoom out: Only 39% of people globally say they get information weekly from sources with a different political leaning - down six points in a single year, according to Edelman's survey of more than 37,500 people across 28 countries. Over the past five years, trust has drained from national government leaders (-16) and major news organizations (-11), and flowed instead to personal circles: neighbors, family and friends (+11), coworkers (+11) and "my CEO" (+9)."
"Zoom in: As faith weakens in shared institutions and sources, people are consolidating trust within smaller circles. In media, Axios has described this as the "shards of glass" phenomenon: information now flows through highly personalized channels and algorithms, rather than a common ecosystem. As the world retreats into insularity, power is shifting toward those who can mobilize loyal audiences rather than persuade broad coalitions."
"On the right, Fox News and conservative digital creators often perform a similar function - synchronizing narratives across age groups and platforms. But in many cases, different shards reflect entirely different realities. Take Elon Musk's X platform, which is home to thousands of sub-cultures: Many of its most avid users believe the mainstream media intentionally lies, and rely on xAI chatbot Grok to sort the most basic facts from fiction."
Only 39% of people globally report weekly exposure to information sources with differing political leanings, down six points in a year. Over five years, trust has fallen in national government leaders and major news organizations while rising toward neighbors, family, friends, coworkers and CEOs. Business is viewed as far more competent and ethical than government among both high- and low-income respondents. Information now flows through personalized channels and algorithms, creating 'shards of glass' that align audiences into insular realities. Shared reality emerges when these shards overlap, but many shards produce distinct, conflicting narratives across platforms and subcultures.
Read at Axios
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