The article discusses three major developments in the media industry: the creation of the Audience Measurement Coalition (AMC) by various European media and research entities to enhance measurement standards and advocate for policy impacts; Sky News’ transition towards creating premium paid content as a strategic response to linear TV's decline, with plans to increase premium journalism significantly by 2030; and Amazon's introduction of Brand+, a new AI-driven audience targeting tool for connected TV that allows advertisers to reach more likely buyers effectively.
The Audience Measurement Coalition (AMC) aims to enhance measurement standards and engage with regulators under the European Media Freedom Act for better transparency.
Sky News plans to evolve into a premium paid content model with an emphasis on project hubs for paid journalism, aiming to increase premium content by 70% by 2030.
Amazon's new ad platform, Brand+, utilizes AI to target CTV audiences effectively, enhancing advertisers' ability to reach consumers inclined to purchase their products.
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