Sport remains a major draw for television audiences, with events like the Paralympics and Euro finals achieving record viewership, contrasting sharply with the overall decline in broadcast TV.
While overall TV viewership may be declining, sports programming has shown remarkable resilience, showcasing a vibrant interest in live sporting events across platforms.
The perception that sports viewing has plummeted is misleading; in reality, it remains strong and is often even greater than highlight shows that have suffered significant declines.
Enders Analysis highlights that young viewers are increasingly tuning in to sports, countering assumptions about shorter attention spans and preference for social media over traditional broadcasting.
[
Collection
]
[
|
...
]