Embracing influencers as allies
Briefly

In 2023, The Marshall Project expanded its local reporting efforts to Jackson, aiming to connect with the community and address the local political scandal.
For years, journalists have resisted collaborating with nontraditional storytellers, believing credibility comes from formal training and a clear divide between the newsroom and outside content creators.
Partnering with influencers may require trade-offs, like easing editorial control or adopting a more casual tone, but these collaborations amplify accurate information and combat misinformation.
His [Dave Jorgenson's] videos reach millions, proving that traditional journalism can thrive anywhere, merging hard news with entertainment in appealing ways.
Read at Nieman Lab
[
|
]