"Domino's is poised to launch a new range of thinner-crust, Italian-inspired pizzas, aiming to tap into the more premium end of the takeaway market and attract a wider customer base. The forthcoming 'Italiano's' collection will feature five distinct pizzas, distinguished by their lighter base and sophisticated Italian-inspired toppings, including nduja, goat's cheese, and a pesto drizzle."
"Chief executive Nicola Frampton said: We're seeing that for certain occasions, whether that's a date night or a relaxed evening in, people are increasingly looking for something that feels a bit more like a restaurant experience at home, and this range allows us to tap into those moments."
Domino's is set to introduce a new collection of thinner-crust, Italian-inspired pizzas called 'Italiano's' to attract a broader customer base. This strategic shift is in response to consumer demand for a more premium takeaway experience. The collection will feature five distinct pizzas with lighter bases and sophisticated toppings like nduja and goat's cheese. Chief executive Nicola Frampton noted that customers are increasingly seeking restaurant-like experiences at home, making this new range suitable for occasions like date nights or relaxed evenings in.
Read at www.independent.co.uk
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