"Hot on the heels of a uniquely messy PR week given the company's ongoing Jimmy Kimmel saga, the Mouse is running the pricing play again, this time to hike subscription costs on four of its popular streaming plans. The new prices will go into effect 30 days from today, so customers should see them reflected on their streaming receipts after October 23."
"Disney has been under the microscope over the past week since it moved to suspend Jimmy Kimmel Live! and its host after comments he made following the killing of right-wing activist Charlie Kirk. Kimmel supporters have since come out in droves to defend the late-night host - on air, on the picket line, in open letters, and on social media, with cancellation confirmations of their Disney+, Hulu, and ESPN plans."
Disney will raise subscription prices on four monthly streaming plans, with new prices taking effect 30 days from today and appearing on receipts after October 23. The increases follow similar raises from just over a year ago. The timing coincides with a high-profile PR controversy after the company suspended Jimmy Kimmel Live! and its host following comments made after the killing of right-wing activist Charlie Kirk. Supporters of Kimmel organized on air, at picket lines, in open letters, and on social media, and many confirmed cancellations of Disney+, Hulu, and ESPN subscriptions. Journalist Marisa Kabas of The Handbasket first reported the timing. Disney's increases align with recent hikes from Apple and Peacock and are reportedly part of standard budgeting planned weeks or months in advance.
Read at Vulture
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