"The sector's growth outpaced India's per-capita GDP expansion of 7.7%, with digital media, advertising and live experiences the primary engines, even as select segments faced regulatory and cost pressures."
"Digital media emerged as the single largest segment of the industry, crossing $10.66 billion for the first time. India's streaming market crossed $2.9 billion in 2025, with regional languages' share of consumption rising from 27% in 2020 to 56% in 2025."
"Total advertising revenues grew 13.5% to $15.98 billion, equivalent to 0.41% of India's GDP. The sector is projected to reach $35.17 billion by 2028, growing at a compound annual rate of over 7%."
In 2025, India's filmed entertainment segment reached INR205 billion, marking its best year ever. The total media and entertainment sector grew 9% to INR2.78 trillion. Digital media became the largest segment, surpassing $10.66 billion, with streaming revenues hitting $2.9 billion. Regional languages accounted for 56% of consumption, and regional cinema produced over 65% of films. Advertising revenues increased by 13.5% to $15.98 billion. The sector is projected to grow to $35.17 billion by 2028, with new media expected to represent 53% of total revenues.
Read at Variety
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