""I think that is just indicative of how quickly the industry has changed and matured and also how much I personally am inspired by other creators who have spun their opportunities into reinvesting in themselves, their own IP and their own ownership, rather than taking it elsewhere," Khare said. At a time when traditional media companies are consolidating and scrambling to find growth, user-generated content and the creator space is seeing a surge of interest and investment."
"The creator economy - defined as everything from ads pulled in from YouTube content to merchandising and marketing partnerships - is expected to grow to $480 billion by 2027, according to Goldman Sachs. Khare, who has won two Streamy Awards and has over 5.2 million subscribers on YouTube, is living proof about how much the creator ecosystem has evolved. Earlier this year, she was one of three channels YouTube backed in its quest to secure creators an Emmy nomination."
Michelle Khare recreated high-risk stunts on her YouTube channel and exemplifies creators turning content into businesses. Creators are reinvesting in their own intellectual property and ownership rather than outsourcing opportunities. The creator economy, including ad revenue, merchandising, and partnerships, is projected to reach $480 billion by 2027. Creators attract viewership comparable to traditional media and increasingly produce TV-like programming that competes for living-room and television attention. Traditional media consolidation contrasts with surging investment in user-generated content. Khare has over 5.2 million subscribers, two Streamy Awards, and was among channels YouTube supported for Emmy consideration.
Read at TheWrap
Unable to calculate read time
Collection
[
|
...
]