"Disney CEO Bob Iger unpacked the deal jointly with OpenAI CEO Sam Altman in a TV interview with CNBC's Squawk on the Street, explaining "we'd rather participate in the rather dramatic growth, rather than just watching it happen and essentially being disrupted by it." He also reframed the issue of how AI is reshaping entertainment, business, even work itself: "Someone once said to me that creativity is the new productivity, and I think you're starting to see that more and more.""
"The deal, which brings Disney's intellectual property to OpenAI's video generation platform Sora, is structured to balance "aggressive" intellectual property protection with a willingness to embrace inevitable technological disruption, Iger said. Under the terms of the three-year agreement, Disney will license approximately 200 characters for use within Sora, allowing users to create short-form videos featuring iconic figures ranging from Mickey Mouse to Star Wars personalities."
"Iger framed the partnership not as a concession to AI, but as a necessary evolution-and one that is actually good for human artists. This is because the deal does not include name and likeness, nor does it include character voices. "And so, in reality, this does not in any way represent a threat to the creators at all, in fact, the opposite. I think it honors them and respects them, in part because there's a license fee associated with it.""
OpenAI and Disney reached a $1 billion, three-year partnership that brings Disney intellectual property to OpenAI's Sora video-generation platform. The agreement licenses approximately 200 characters for use in short-form user-created videos featuring figures from Mickey Mouse to Star Wars. The contract is structured to balance aggressive intellectual-property protections with a willingness to embrace technological disruption. The deal excludes name and likeness rights and excludes character voices, and includes license fees meant to compensate and protect human creators. The partnership is presented as a strategic move to participate in AI-driven growth and to position the company on the cutting edge of entertainment technology.
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