CNN is set to implement a metered subscription paywall, allowing limited free articles, in early October, as a way to boost revenue amid declining cable viewership.
With 441.4 million monthly visits, CNN hopes a subscription model will attract frequent readers, similar to successful models used by other publications.
CNN's chairman, Mark Thompson, aims to build a digital subscription business to generate over a billion dollars in revenue, ensuring the company's future.
Earlier this year, CNN trialed a registration wall requiring email addresses for article access, indicating a shift towards monetizing digital content.
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