According to the latest Digital News Report, 43% of US citizens avoid the news yet still encounter it, often through sensationalist and clickbait content.
The low news consumers will play a critical role in the election outcome, as candidates focus their campaigns on this disengaged demographic.
The ongoing controversies about mainstream media's portrayal of candidates, particularly Trump, are irrelevant to the election result, impacting only those already committed to their votes.
The changes in news consumption behavior since 2020 are significant, indicating that the way voters access information will directly influence the election.
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