"He will represent digital creators and podcasters, while also helping drive digital strategies for CAA clients across its film, music, television and sports divisions. Goodfried co-created LonelyGirl15, the pioneering Internet sensation, and co-founded EQAL, a digital content studio for consumer brands and artists like Jennifer Lopez, Bethany Frankel and Lauren Conrad. After selling EQAL in 2013, Goodfried joined UTA as an agent in its digital media department, in 2020 joined up with TikTok and social media star Charli D'Amelio, before launching DamGood Management in 2023."
""There are few people who have so consistently moved the needle through innovation across the digital and creator landscape - Greg is one of them," Brent Weinstein, head of the CAA Creators division, said in a statement. "He has been a trusted business partner, colleague and friend for over 20 years, and I am excited to see him leverage his entrepreneurial spirit, expertise, and creativity to help drive meaningful initiatives for our clients and partners.""
Greg Goodfried joined Creative Artists Agency as an agent in the Creators division. He will represent digital creators and podcasters and drive digital strategies for CAA clients across film, music, television and sports. Goodfried co-created LonelyGirl15 and co-founded EQAL, a digital content studio for consumer brands and artists including Jennifer Lopez, Bethany Frankel and Lauren Conrad. After selling EQAL in 2013 he joined UTA's digital media department, partnered with TikTok star Charli D'Amelio in 2020, and launched DamGood Management in 2023. Jamie Guggenheim will join CAA Creators from DamGood Management. CAA Creators continues expanding its roster amid a growing creator economy.
Read at The Hollywood Reporter
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