"Ian Millner's departure from Iris Worldwide marks a significant transition, as he steps down after 26 years of leadership, having built the agency into a $100m-plus global operation."
"The agency's philosophy of building ideas that people actively choose to participate in has influenced the industry, leading to a new focus on 'Participate or Perish' under the new leadership."
"Bray Leino's appointment of Wayne Deakin as chief creative officer reflects a trend of experienced professionals taking on new roles to drive creative innovation in the industry."
"Brands are increasingly focused on reclaiming their voices on social media, with a notable rise in purpose-driven creative partnerships and the rapid development of in-house capabilities."
March brought notable shifts in the creative sector, highlighted by Ian Millner's departure from Iris Worldwide after 26 years. New studios are emerging, particularly in sports and AI-driven production. Brands are striving to reclaim their social media presence, while purpose-driven partnerships are on the rise. In-house capabilities are expanding rapidly, often with the assistance of external agencies. Bray Leino appointed Wayne Deakin as chief creative officer, marking a significant new hire in the industry.
Read at Creative Boom
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