Apple TV+ recently launched BE@RBRICK, an animated musical comedy series inspired by the collectible toy brand of the same name. Created with Dentsu and DreamWorks Animation and featuring Timbaland's music, the 13-episode series follows a group of BE@RBRICK characters, led by Jasmine Finch, as they defy their predetermined roles in a quest to start a band. Showrunner Megan McCarthy, known for her work on My Little Pony, navigated the unique challenge of developing this series from scratch, ensuring to maintain the toy's aesthetic and infuse musical elements into the narrative.
The new series BE@RBRICK challenges societal norms as animated toy bears strive to break free from their predetermined roles to form a band.
Showrunner Meghan McCarthy emphasized the unique challenge of creating BE@RBRICK from scratch, highlighting the importance of the toy’s distinctive aesthetic and character development.
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