At nonprofit newsrooms, is good journalism but sparse audiences a recipe for irrelevance? - Poynter
Briefly

Journalists need to improve their marketing strategies as many startups prioritize investigative journalism over marketing, resulting in limited readership. A 'Field of Dreams' approach is noted where quality work might go unseen due to lack of outreach.
Experts emphasize the challenges in accurately gauging community needs and aligning them with journalistic content. Both philanthropic and community foundations are urged to support local journalism to bridge the gap.
Read at Poynter
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