"Streaming services, social video platforms and connected TV are poised to dominate Asia-Pacific screen revenue growth through the end of the decade, even as traditional television continues its structural decline, according to Media Partners Asia 's newly released Asia-Pacific Video & Broadband 2026 report. The Singapore-based research firm projects total screen revenues across the region will reach $196 billion by 2030, growing at a 2.8% compound annual growth rate between 2025 and 2030."
"Premium video on demand - encompassing both subscription and advertising-supported models - will add approximately $12.5 billion in incremental revenue between 2025 and 2030, reaching $52 billion by decade's end. Japan, China and India will lead that growth, followed by Australia, South Korea and Indonesia. India is set to overtake China as the largest market for SVOD subscriptions by 2030, reaching 358 million individual subscriptions."
Total Asia-Pacific screen revenues are projected to reach $196 billion by 2030, growing at a 2.8% CAGR from 2025 to 2030. All net growth will come from online video, with online video forecast to expand at a 7% CAGR. Premium video on demand will add roughly $12.5 billion to reach $52 billion by 2030, led by Japan, China and India. User-generated and social video revenues will add $11.4 billion to reach $44.5 billion, becoming the single largest growth engine. Traditional television faces an $8 billion cumulative decline driven by weaker linear advertising and pay-TV subscriptions. India will lead SVOD subscription counts but will record lower premium VOD revenue per user than China and Japan. Connected TV expansion underpins structural growth across the region.
Read at Variety
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