AMC Theaters will soon introduce more commercials before movies, extending the typical ad time to over 25 minutes. This decision follows an agreement with National CineMedia, introducing a 'platinum spot' for ads played right before the film begins. After being the only major theater chain to resist such ad placements, AMC is adapting its approach to recover from financial challenges post-COVID. Starting July 1, these ads are considered 'vital revenue' for AMC, despite previous concerns about audience backlash against increased commercials.
AMC will start showing more commercials in 'platinum spots' directly before films, extending pre-movie ad time to possibly over 25 minutes, starting July 1.
AMC's decision to run more ads, after years of resistance, reflects a shift in strategy to generate revenue following struggles in the post-COVID box office.
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