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Acast, the world's leading independent podcast company, is teaming up with news.com.au to provide real-time news headlines to listeners on the Acast network. The collaboration will allow listeners to receive news updates as they listen to their favorite podcasts. This is made possible by Audiostack's scalable AI audio production, which converts news articles into audio and adds music and sound design. Dr. Timo P. Kunz, Co-founder and CEO of AudioStack.ai, expressed excitement about the partnership, as it fulfills the purpose of their audio production technology: creating audio quickly and at scale.
We're really excited about the massive innovation Creative Fix has brought to the audio advertising sector. Using news headlines is exactly the type of use case we built AudioStack for: creating audio fast and at scale.
The partnership between Acast and news.com.au aims to provide listeners with the latest news wherever they are. Gina McGrath, Head of Marketing for news.com.au, believes that this initiative aligns with their brand promise of delivering news that matters to their audience in the way they want to consume it. By leveraging Acast's distribution platform and Audiostack's AI audio production, the collaboration overcomes the challenges faced by audio producers in creating timely content. Aaron Matthews, Head of Creative at Creative Fix, highlighted the benefit of this technology for productions with tight timelines, as it streamlines the production process for audio ads.
It also overcomes the traditional barriers faced by audio producers, with most audio ad production being time-consuming, making this ideal for productions with tight timelines.