This is really the first election where people are watching to see what podcasts they (the candidates) go on, in the same way that they would have paid attention to an interview on 60 Minutes.
The shows Trump and Harris chose have immense audiences. Trump appeared on three of the top five most listened-to podcasts on Spotify - 'The Joe Rogan Experience,' the 'Shawn Ryan Show' and 'This Past Weekend with Theo Von.'
A lot of them are comedy shows or just chat shows, and so this is a way for them to reach people who are not seeking out election-related content.
Trump made much more extensive use of podcast appearances than Harris - Forbes tallied at least 13 - and many of those shows count large numbers of young men among their listenership.
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