"With the launch of Storyground, we're further building upon our expertise as premium and innovative storytellers-deepening audience engagement and creating meaningful value for our partners. Last year, we introduced A+E Global Media to reflect the full depth and breadth of who we are: a multi-faceted global media and entertainment company, reflected in the strength and scale of our content, talent and global platforms reach."
"Storyground can really supercharge the premium high touch service that we have provided to clients for decades, at scale. A+E Global Networks has crafted several standout content initiatives for advertisers including KFC and Chili's over the years, but launching the studio aims to accelerate those efforts."
A+E Global Media, jointly controlled by Disney and Hearst, is launching Storyground, a new studio designed to help advertisers create bespoke content for its various media outlets. The studio aims to scale up the company's existing premium services for advertising partners by producing unique creative concepts across linear, digital, and social media platforms. This initiative builds on A+E's track record of successful branded content partnerships with companies like KFC and Chili's. The launch was announced during the company's upfront pitch to advertisers, a key sales period when media companies present their upcoming programming and advertising opportunities. Storyground represents an evolution of A+E Global Media's strategy to deepen audience engagement while creating meaningful value for advertising partners.
Read at Variety
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