"Initium is a media powerhouse with a proven track record of engaging the Chinese diaspora," said Megan Davies, Acast's MD for International. "This collaboration aligns very neatly with our global expansion strategy and will enable us to offer our advertisers unparalleled access to a new, highly valuable audience."
"Partnering with Acast empowers our storytelling and allows our team to focus on what they do best - engaging with our audience. As more and more Chinese speakers incorporate podcasts into their daily lives and news consumption, we are pushing boundaries and setting new standards in Chinese-language journalism podcasts," says Yi Yang, Director of Audio at Initium Media.
[
Collection
]
[
|
...
]