About one in five Americans regularly get their news from digital influencers, revealing a significant shift in news consumption during the U.S. presidential campaign.
The Pew Research Center's survey indicates that political influencers are becoming key players in how Americans consume news, especially in the context of elections.
While still a minority, influencers have gained a foothold in political discourse, as campaigns actively engage them to reach audiences that traditional media can't.
The study highlights the wide spectrum of digital voices shaping public opinion, underscoring the diverse political affiliations and backgrounds they bring to the conversation.
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