"Digiday tracked all the major AI content licensing deals between tech companies and publishers as a wrap in 2024. We're doing it again for 2025. These agreements typically allow tech companies to use publishers' content to train large language models (often including paywalled content). In exchange, publishers get attribution for their content surfaced in AI chatbots or search platforms, as well as access to technology that publishers can use to build AI-powered products and features."
"We'd be remiss not to mention the number of lawsuits that have also been filed by publishers against tech companies, alleging copyright infringement. A few notable ones include The New York Times and the Chicago Tribune suing Perplexity for copyright infringement in December. Penske Media Corporation sued Google in September for its AI summaries, the first time Google has been challenged by a major U.S. publisher in court over AI search."
"Axios signs a three-year deal with OpenAI. The publisher's content is used to answer ChatGPT user's questions, with attribution and links to Axios' site. Axios is also using OpenAI technology to build its own AI products. As part of the deal, OpenAI provided Axios funding to open four local newsrooms in Pittsburgh; Kansas City, Missouri; Boulder, Colorado; and Huntsville, Alabama."
Major tech companies including Meta, Microsoft, Amazon, OpenAI and Google signed AI content licensing deals with publishers in 2025. Agreements typically allow tech firms to use publisher content, often including paywalled material, to train large language models in exchange for attribution, links, and access to publisher-facing technology. Some deals included funding and product partnerships, such as OpenAI providing Axios funding to open local newsrooms and publishers using AI technology to build their own products. Multiple publishers also filed lawsuits alleging copyright infringement, including cases involving The New York Times, the Chicago Tribune, Penske Media, and Perplexity and Google.
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