Joshi Herrmann embarked on an unconventional journey toward establishing a media empire in the UK after recognizing the challenges facing local journalism during a 2019 conference. His belief in the sustainability of local journalism, despite the saturation of national media, led him to shift from traditional models towards subscription-based platforms like Substack. Herrmann's approach prioritizes quality over quantity, permitting him to create engaging content that resonates with readers. The success of this model among prominent journalists inspired Herrmann to take the plunge, ultimately writing his first story in June 2020.
I had this feeling that it couldn't be true. Surely, the market can provide some great local journalism in cities, even if it can't provide exactly what we had before.
Rather than trying to get a philanthropic grant, I'd try to get people to pay for journalism.
Journalism models had long been predicated on the idea that more was more - a 'critical mass of content,' as Herrmann put it.
The model's quick ascension among journalists like Anne Helen Petersen, Hunter Harris and Casey Newton proved that things could be done differently and still be successful.
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