"According to Pew, one in five Americans say they regularly get their news from an influencer; that number jumps to more than a third of Americans under thirty. A new Muck Rack report says a third of journalists it surveyed publish independently, and a new study from the Reuters Institute for the Study of Journalism shows that audiences in each country have a deep loyalty to individual personalities."
""Audiences are migrating to the content creators, whose work is easier to trust, more fun to consume, and (often, not always) better at explaining what just happened," Rosen wrote in a blog post laying out the thinking behind his new position. "The simple principle of sharing good information - and watching out for the bad - has to migrate with it.""
"This is the foundational idea behind NCC: the way people get their information has changed, and the way to make sure they're getting good information is by going directly to the source. NCC is doing this, at least to start, with what it calls the Trusted Creators program, a fellowship of 20 influencers from around the country who will spend nine weeks learning about the tools and methods journalists use to make sure the information they're sharing is accurate and trustworthy."
Social media and independent creators have become major news sources, with one in five Americans regularly getting news from influencers and higher rates among younger people. A third of surveyed journalists now publish independently, and audiences frequently show strong loyalty to individual personalities. News Creator Corps (NCC) launched to teach creators journalistic tools, verification methods, and sourcing practices. The NCC team includes former journalists Rachel Lobdell, Annemarie Dooling, Maya Srikrishnan, and media critic Jay Rosen. The Trusted Creators fellowship will enroll 20 influencers in a nine-week paid program focused on accuracy and trustworthy information sharing.
Read at Nieman Lab
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