Google is conducting a "small, time-limited test" omitting EU news from search results in nine countries to assess the impact on user experience and publisher traffic.
Despite affecting just one percent of users in select EU countries, the test raises concerns about the fragile state of news media, and how Google leverages its visibility.
Historically, Google has threatened to remove services over news regulations, such as its pull from Canadian news links due to the Online News Act, showcasing its negotiating tactics.
Google emphasizes that the trial will not affect publisher payments linked to the European Copyright Directive, stating that news results will revert post-trial.
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