Washington Post is introducing flexible payment options, including a week-long site pass that ranges from $4 to $10, addressing online revenue challenges.
Will Lewis stated that Washington Post was losing money. The new flexible payment options are aimed at making it easier for readers to pay for news.
The launch of the flexible payments product allows readers to access content without a recurring fee. The week-long pass can be customized based on user engagement.
Testing revealed that the week-long offers vary in price and depend on device and user behavior, promising tailored access to the Post's journalism.
#washington-post #flexible-payment-options #revenue-challenges #online-news-subscription #digital-access
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