Twenty-five public media stations are set to participate in the 2025 Advanced Track of the Digital Transformation Program (DTP) facilitated by the Poynter Institute. Funded by the Corporation for Public Broadcasting, this program aims to enhance digital operations and audience engagement. Through this phase, stations will deepen their digital skills, increase revenue from online platforms, and utilize data analytics to understand local audience preferences. This initiative reflects a commitment to evolving public media services to meet community needs better.
"Through this program, public media stations will further develop innovative digital strategies and use data to create and distribute unique local public media content and services across platforms, reaching and serving new audiences."
"Poynter is pleased to welcome back these public media professionals to the program as part of our partnership with CPB. We're proud to be able to help these stations take their digital focus to the next level and build deeper connections with their community as well as grow revenues to strengthen their financial foundations."
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