"If 2024 was the year of testing new GenAI technologies in the ad buying/selling process, 2025 will be the year of deploying the tech in a tangible way and launching new products and features that add real value," said Wall Street Journal chief revenue officer Josh Stinchcomb.
"Media companies that embrace AI in use, safeguard user data, and foster authentic engagement will build deeper, more loyal connections with their audiences," she said, highlighting the strategic importance of AI for future media success.
"The continued proliferation of AI tools for publishers to leverage, including tools that help drive subscriber growth via AI-aided pay walling, as well as tools that help create efficiencies in journalist workflows," explained Keith Bonicci from the Daily Beast, underscoring the transformative role of AI in publishing.
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